top of page
Writer's pictureDE MODE

"HOW TO CHOOSE THE RIGHT MASCARA - FROM LENGTHENING TO VOLUMIZING": DE MODE GLOBAL

ORIGINALLY PUBLISHED IN DE MODE | BEAUTY

Article Published on: 01ST NOV 2024 | www.demodemagazine.com


Mascara is a staple in almost every makeup bag, and with so many options on the market, choosing the right one can be overwhelming. The key to selecting the perfect mascara lies in understanding your specific lash needs, desired effect, and the various types of formulas available. Whether you’re aiming for extra volume, intense length, a natural look, or a bold statement, here’s a comprehensive guide on how to choose the right mascara to enhance your lashes.

Photo by Kelly Sikkema | Source: www.unsplash.com

1. Understanding Mascara Formulas

Before diving into specific types, it’s essential to understand the different formulas of mascara available, as these play a significant role in how your lashes will look.

1.1 Lengthening MascarasLengthening mascaras are ideal for those with shorter lashes, as they contain ingredients like nylon or rayon fibers that coat the tips of lashes, adding noticeable length. These mascaras typically have finer brushes that allow you to reach each lash, helping them appear longer and more defined. Look for labels like “lengthening” or “stretching” on the packaging if your goal is to create longer lashes.

1.2 Volumizing MascarasIf your lashes are sparse or lack fullness, a volumizing mascara can add density and thickness. These mascaras are often formulated with waxes and silicones that make lashes appear thicker without clumping. Volumizing mascaras generally come with a thicker wand to distribute more product, creating a fuller look with each coat. Terms like “volumizing,” “thickening,” or “plumping” are typically indicators of this type.

1.3 Curling MascarasCurling mascaras are designed to enhance the curl of your lashes, which is particularly helpful if your lashes are naturally straight. These formulas contain ingredients that lift lashes at the base, allowing them to hold a curl longer. The wand is often curved to follow the natural lash line, lifting each lash as you apply it. If you want more lift and curl, curling mascaras labeled “curl enhancing” or “curl boosting” are a great option.

1.4 Waterproof vs. Regular MascaraWaterproof mascara is resistant to moisture, making it ideal for humid climates, tear-prone situations, or if you have particularly oily skin. However, waterproof mascara can be harder to remove and may dry out lashes if used daily. Regular mascaras are easier to remove and may be gentler on lashes but don’t hold up as well in wet conditions. If you’re looking for long-wear with easy removal, some brands offer water-resistant mascaras as a middle ground.

1.5 Tubing MascaraTubing mascaras create tiny tubes around each lash, offering smudge-proof wear that washes off easily with warm water. Tubing mascaras are ideal for those who want long wear without the hassle of waterproof mascara removal. Look for labels that mention “tube technology” or “smudge-proof” if this is the kind of wear you need.


2. Choosing Mascara Based on Lash Type

Understanding your natural lashes will help you choose a mascara that complements and enhances their look.

2.1 Short LashesIf you have short lashes, a lengthening mascara with a narrow brush is ideal. Lengthening formulas will coat each lash without adding too much weight, creating the appearance of longer, defined lashes. Avoid thicker, volumizing formulas as they can weigh down short lashes and make them look stumpy.

2.2 Thin or Sparse LashesFor thin or sparse lashes, volumizing mascara is the best option, as it adds density without looking overly dramatic. Choose a thickening formula with a full brush to build volume from the root. Some volumizing mascaras also contain fibers that cling to each lash for a fuller effect.

2.3 Straight LashesIf your lashes are straight, a curling mascara can help create lift and hold throughout the day. Opt for a formula with a curved wand that mimics the shape of your lash line. For added effect, curl your lashes with an eyelash curler before applying the mascara.

2.4 Long but Sparse LashesThose with long but sparse lashes can benefit from a combination of lengthening and volumizing mascaras. This combination will add fullness without sacrificing length. Look for a lightweight, volumizing formula that can also separate lashes, as clumping can be more noticeable on longer lashes.

2.5 Curly LashesCurly lashes can generally work well with most types of mascara. If you already have a natural curl, focus on lengthening or volumizing formulas to add emphasis. A straight brush works well for curly lashes, allowing you to control application and separate lashes.

Photo by Muhammad Tayyab | Source: www.unsplash.com

3. Brush Shapes and Why They Matter

The mascara brush plays a huge role in determining how your lashes will look after application. Here’s a look at some common brush types and how they work.

3.1 Straight BrushStraight brushes are versatile and work for most lash types. They provide a balanced look and are easy to control. These brushes can be used for lengthening, volumizing, or curling, depending on the formula.

3.2 Curved BrushA curved brush follows the natural shape of the eye, making it ideal for adding lift and curl. It works best with curling mascaras, helping to lift and fan out each lash.

3.3 Tapered BrushA tapered brush narrows at the tip, making it perfect for reaching corner lashes and adding detail to each individual lash. It’s ideal for lengthening and separating.

3.4 Comb BrushComb brushes have fine, comb-like bristles that are great for separating lashes and preventing clumping. These work well for those who want a natural, feathery look.

3.5 Hourglass BrushHourglass brushes are thicker at the ends and narrow in the middle, helping to create a dramatic, volumized look. These brushes work best with volumizing mascaras for full, glamorous lashes.

3.6 Ball-Tipped BrushA ball-tipped brush allows for precision application, ideal for reaching the inner and outer corners and lower lashes. It’s great for detail work and for those who want a precise, defined look.


4. Applying Mascara Like a Pro

Choosing the right mascara is only part of the equation. Applying it correctly can make a huge difference in how your lashes look. Here are some tips for getting the most out of your mascara:

4.1 Use an Eyelash CurlerCurling your lashes before applying mascara can open up your eyes and make lashes look longer. Hold the curler at the base of your lashes and press gently for 5-10 seconds.

4.2 Wiggle the WandWhen applying mascara, wiggle the wand at the base of your lashes and pull upward. This technique deposits more product at the base, giving your lashes a fuller look while preventing clumping at the tips.

4.3 Don’t Pump the WandPumping the wand in and out of the tube introduces air into the mascara, which can cause it to dry out more quickly. Instead, twist the wand gently inside the tube to coat it with product.

4.4 Layer for Desired EffectIf you’re aiming for a dramatic look, apply a second or third coat, but let each coat dry slightly before applying the next. Be careful not to overdo it, as too many coats can lead to clumping.

4.5 Use a Lash CombIf your lashes are prone to clumping, a lash comb can help separate them for a more natural look. Simply run the comb through your lashes after applying mascara.

Photo by Annie Spratt | Source: www.unsplash.com

5. Conclusion: Choosing the Right Mascara for You

Selecting the right mascara involves understanding your lash type, desired effect, and the various formulas and brushes available. Whether you’re after length, volume, curl, or a combination of these, there’s a mascara tailored to meet your needs. Remember, the best mascara is one that enhances your natural lashes, complements your overall look, and fits seamlessly into your makeup routine. With the right mascara, you can elevate your makeup look, making your eyes stand out beautifully with just a few swipes.

bottom of page